One of the simplest and effective ways to get more traffic to your website is through the process of link building. Links are one of the important factors considered by search engines like Google while ranking a website. In fact, search engines identify new content and judge content quality through links. So, let us start with the basics by learning what link building is and how it can help you get better rankings on Google and other search engines. 

What is Link Building?

Link Building can be defined as a marketing strategy that is implemented by digital marketers to get links from other websites to their website. Link building is an essential SEO technique. And, it is regarded as one of the most powerful tools to earn a higher ranking on the SERP (Search Engine Results Page). Websites or web pages with several high-quality links are sure to acquire a rank in the first page of Google search results. 

There are three different types of links that everyone should know about if they are planning to do link building. 

1. Backlinks: The hyperlinks that come from other websites to your website are called inbound links or backlinks. 

2. Outbound links: Links on your website that takes customers to other websites are outbound links. Outbound links can also help your website to get a higher rank. 

3. Internal Links: Internal links are the links on your website that go to other pages of the site. These links take customers to relevant content on your website. 

Why Is Link Building So Important?

Link building can do wonders for your business by considerably improving the rank of your website on search engines. Most marketers include link building strategy in their SEO marketing plan. This is because link building is a critical factor that can have a major impact on the rank of websites. Even Google has confirmed that boosting the number of high-quality website links to a website can improve rankings.

Acquiring high-quality links to your website will not just improve rankings, but it will also increase the traffic to your website. In addition, link building will also help your business to get the exposure it needs to flourish. Securing a place on the first page of Google through link building also increases the chance of boosting conversions. 

How To Do Link Building?

There is no denying that link building is quite hard, especially in the beginner phase. That said, if you come up with a smart link building plan for your website and stick to it, you will surely be rewarded. There are several ways to build links to your website, but the most common techniques are through Guest Blogging & Outreach. 

In addition to these two techniques, several digital marketers also use a wide range of other techniques to build links. Community site link building, broken link building, and building links through content marketing are all effective approaches. 

Link Building Strategies

As mentioned earlier, there are several white hat SEO techniques that you can use to build links to your website. These techniques require considerable planning and honest efforts from your side. Let us take a quick look at different SEO link building strategies that can help your website to rank higher. 

If you are new to the field of digital marketing or link building, the best approach would be to ask for backlinks from relevant websites. Make sure to request them for in-content links instead of footer or sidebar links. 

Starting a blog and sharing relevant content to your customers by creating regular posts. You can create backlinks to the website through the blog articles, which will also help you with your link building plan. You should also consider guest blogging and reaching out to other businesses for better results. 

Link Building Tools 

There have been considerable changes when it comes to link building. A fine selection of tools are now available in the market that simplifies the process. In fact, you can find tools for researching and identifying links, tools for outreach, and reporting too. 

Some of the most popular and commonly used tools are Ahrefs, BuzzSumo, and Link Assistant. If you are planning to do link building for your website, you should consider investing in a link building tool. Most tools have advanced and innovative features that will help you easily find and build links. 

How To Check If A Website Is Good Or Bad?

A well-designed and SEO-friendly website is an essential requirement for successful digital marketing campaigns. However, several business owners are unable to figure out whether their website is bad or good for SEO. This is where website auditing tools can be of great help to you. 

There are several free and premium website auditing tools available out there. If you enter the URL of your website, these tools will give you a clear idea on what’s wrong with your website. You can make necessary changes as suggested to make your website more SEO-friendly. 

Why Choosing Us?

We consider ourselves experts in link building and content marketing. Being one of the best link building services in the digital marketing industry, we can assure you that all your link building goals will be met as you desire. Our dedicated team of experts who have in-depth knowledge in the field of SEO link building will use the best possible techniques to acquire more high-quality links to your website. 

When you partner with us, your link building works will be handled by a profissional team who will be always there to help you. We regularly examine the progress and see how your website is doing to give you a detailed report. We can also give you suggestions and valuable feedback when it comes to SEO, content marketing & digital marketing. 

Our currently database has more than 15.000 authority websites in the most varied niches as sports, fashion, gambling, news, lifestyle, games, technology & business. We also cover more than 10 GEOs worldwide: US, UK, Spain, Mexico, Argentina, Colombia, Brazil, Portugal, Italy, Germany, Sweden, Nigeria and more.

As we believe that each client is unique, our service is completely personalized, which means that If you have are working on a new campaign targeting a specific niche or country, we will be very happy to start a new outreach program designed only for your company.